I absolutely LOVVVVEEEE these pillows! I am what you would call a “pillow snob”. I like my pillows to be fluffy and soft but also firm and supportive. I don’t like them to smush, get squished, or lose their shape over time. These pillows have been th best I have bought over the years by farrrrrrr! They’re so soft and fluffy but still solid and firm! They sometimes get a little “compacted” from continuously using the same pillow or sleeping in the same position over and over again(I rotate my pillows to slightly avoid this).. but literally folding the pillows four different ways(directions included) to re-fluff them back up works crazy good!! I’m amazingly surprised at how well they re-fluff up! The life just puffs right back into them with little to no effort!