Not only is the packaging super cute, but it is so nice that it is compact and not a bunch of filler packaging (so it is easy to open and not wasteful). The front has a pretty unicorn design and full color instructions on the back. The beads and components seem to be excellent quality for the price. I’d definitely purchase this as a gift. My almost 5yo loves it! (Bracelets are slightly big on her, but actually are close to fitting). Probably best for a 7-14yo. I’m so happy with this purchase!