I eat rice every single day so I buy it in bulk. I was keeping it in a Tupperware container, but it’s kind of annoying to keep pulling off the lid every time. This is a much better option. It holds my 20 lb bags with some room to spare. I simply fill it up and it stays in there nice and tidy until I push the button. This is going to sound silly, but it’s oddly satisfying to watch the rice drop down into the pull out drawer. The set also includes several utensils.