I had seen these blenders before on the cooking shows and know the big Celebrities all say its a “must have kitchen essential”… but it really is. My Partner and I went away on vacation and the resort had a smoothie bar and used these. We were so impressed at what it did, I bought this machine as soon as we came home. We literally use it everyday to make smoothies. Our fresh produce waste has actually reduced as we put everything and ever fruit and vegetable on hand in these smoothies. I have also purchased the stainless steel blender cup and started making soups in it with the 1-tough soup mode. It’s truly an amazing machine. I recently purchased the food processor attachment and donated my long trusted Kitchen Aid blender, food processor, and mixing wand as this easily replaces all of these with ease, snd its self cleaning! I hate to agree with them, but it is a Must Have kitchen essential! LOL!