I’m a guy who is often between sizes. A 42″ belt is too large, but a 40% is a little too tight. There is always the option of punching another hole to get it just right, but with this belt, you never have an issue as to fit. You can literally cut it anywhere that works for you, which I did, at about 40.5″. The ratcheting mechanism is also brilliant, which (again) allows for more customization. If you sit down, or eat a bit too much, you can discretely reach down and press the little release, and it allows the belt to expand just a tad – perfect. I also love the variety of colors and textures the belt comes in, and the belt buckle options. This is a great idea, and price-wise, it’s cheaper than most belts that don’t look half as good. Get this.