I previously had the Leechco Snougle pregnancy pillow with my first pregnancy and it was good. This is my 3rd pregnancy and after a 4yr gap I had to re-buy maternity/pregnancy things. I decided on this pillow instead of the other brand and I’m glad I did! This pillow is half the cost and just as comfy as the other brand. It has a nice amount of fluff and I enjoy this shape better. It does arrive vacuum packed so be aware that it will look sad, flat and wrinkled upon opening lol so be prepared to let it sit for a day to fluff up and it will be just fine. I actually only let mine fluff for about 5-6 hours and then used it and it was fine. Not as full or stiff as the photos, but I prefer that so I can actually wrap my small frame around the pillow. I think if I threw it in the dryer to fluff it would puff up more. Overall I’m happy with it as it really helps alleviate pregnancy hip/lower back pain and it’s super snuggly. I love going to sleep with this pillow!